By Jonty Sutton, CEO Redbox Digital.
The world of ecommerce, content and design is merging. Identifying the ideal balance is a challenge for every retailer. As an agency, we need to think beyond the traditional boundaries of ecommerce paying closer attention to creative design and content to help retailers stay relevant and drive growth in their business.
Last week, we completed the acquisition of Lewis Creative, one of the most forward-thinking ecommerce design and content agencies in the UK.
Founder of Lewis Creative, Paul Lewis and I had collaborated previously on a number of client projects – big names like Heals, Elemis, Fortnum & Mason, Paperchase and Oliver Sweeney. Paul’s roots are firmly grounded in retail. His family founded Chelsea Girl and River Island and he also ran a successful fashion chain in the 90s – Terra Firma Footwear.
As businesses and individuals, we share the same values, culture for innovation and passion for defining the future of design, content and commerce. It’s a great fit and partnership.
Redbox has extensive experience in designing and developing complex digital commerce platforms – from strategy definition to implementation and ongoing support. Lewis are renowned for its brilliance in content design and creativity. The combined client portfolio now includes brands such as Nespresso, Sephora, Universal Music Group, Bucherer, Faber & Faber, The Folio Society, Cath Kidston, Paperchase, New Look, Trickers, Curious Brew, Chapel Down Wines, Ottolenghi, Nestle, Screwfix, Aram and Conran – to name a few.
The acquisition will bring key creative and strategic strengths to our business – something our clients will benefit enormously from, as well as a strong foothold in the fashion, luxury and premium brands markets.
As I reflect on what might lie ahead for the next ten years, our goal remains: to provide world-class digital experiences for our clients, built on the Magento platform.
We will continue to explore expansion opportunities, our last being a move into the USA.
For us it’s about staying ahead of the market – continually innovating, bringing in new ideas, skills and capabilities to help clients achieve their digital commerce goals and grow their business.