Redbox

Challenge

Regaine was looking for a new approach to connect with its mostly male UK audience. Redbox worked with the respective PR and Media agencies to develop a strategy that would increase product awareness while re-positioning Regaine as the leader in the market.

Solution

The website was re-designed to emphasise more of a lifestyle approach to men's grooming. Rich media demonstrations were created to give users a deeper understanding of how Regaine works, what's involved in product application and the signs of balding. In addition, banner display advertising was created to support a consistent approach across the integrated marketing in support of the new site.

Result

Following the successful launch of the new site, Redbox are already working with Regaine on the next phase of the project to further enrich the consumer's online experience and drive deeper consumer engagement.