Redbox

Challenge

Fortnum & Mason have had an ecommerce presence since early 2000. Redbox were engaged in 2004 to build, implement, host and support a new ecommerce platform that matched the opulence and excellence of the in-store experience – while driving online sales and enabling the business to capture the all-important international trade.

Solution

As the demand and expectations of consumers has changed over the years, so Redbox has worked with Fortnum & Mason over the past 6 years to ensure the technology employed is always one step ahead.

As the digital agency for this prestigious retailer of luxury goods, Redbox has managed the online offering through a number of phases of development – including design, core technology and integration to legacy systems. Over this period Redbox and Fortnum & Mason have worked in partnership to deliver and maintain a leading edge e-business platform, together with all the related e-marketing and eCRM activities.

In addition to the multi-million pound transactional capability, Redbox also provide complete management of Fortnum & Mason's consumer data warehouse - delivering an interactive platform for staff to manage consumer profiling and segmentation.

Result

In working together over the last 6 years, the partnership has delivered a series of functional, technical and business step-changes resulting in market leading sales growth and marketing campaigns with some of the sector's best conversion rates.