Redbox

Challenge

Clinton Cards wanted to launch a new online experience for their Pure Party brand to enable them to compete in the market for party goods, planning and experiences. In the first instance they wanted to deliver a site for Halloween season and needed to do this within 3 months.

Solution

Utilising the Redbox Ecommerce Framework meant that Redbox were able to deliver an outcome in the short time required and focus resources and effort on the consumer experience and design rather than technology development.

Redbox also took responsibility for the launch of an integrated marketing campaign, working with our partners to deliver PR, Search & eCRM services.

Result

Redbox launched the site for Halloween and assisted the Clinton Cards Group to have one of their best trading seasons on record.

The site received nationwide coverage via the PR campaign and through search activities took number one positions in key search engines as well as delivery of a positive ROI for Pay Per Click (PPC) activity.